President, Egami Group
Cheryl Overton is a creative instigator with a passion for brands, an instinct for audience insights and a knack for integrating disruptive solutions that drive awareness and fandom on purpose. With 20 years of progressive in-house, agency and entrepreneurial experience, Cheryl commands a diverse arsenal of marketing communications skills including planning, brand integration, content, promotion, positioning, issues management, experiential, influencer, entertainment, multicultural and purpose. She has counseled brands and influencers seeking visibility, strategic positioning and cultural leverage to tell their stories.
Cheryl has led award-winning campaigns for Procter & Gamble, American Express, Jeep, NIVEA, Unilever, Starbucks and the American Heart Association, to name a few. Prior agency leadership experience includes Zeno Group, SparkPR, PMK|BNC, UniWorld Group, Ogilvy PR and Edelman where she provided senior strategy, creative, business development counsel and relationship management for clients targeting consumer, professional, influencer and multicultural audiences.
Cheryl is the recipient of the Silver Anvil, Gold Sabre, IPRA, PR Week and PRSA Big Apple “Best of the Best” award. Her work has been recognized by the Cannes Lions. She regularly lectures at NYC-area colleges and universities sits on the Board of Directors of two NYC-based youth arts organizations. A travel, fashion, culinary and entertainment hound, Cheryl resides in Brooklyn, NY and is curator of the insta-blog @madshoegram