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Yamilca Rodrigues

Bespoke Liaison

Yamilca Rodriguez an innovative and creative design-thinker who helps organizations tackle experience-focused, human-centered, and strategic vision challenges—from orchestrating a highly complex global innovation strategy, to envisioning the future consumer needs within a number of consumer categories and developing user experiences across multiple channels, to improving the consumer adoption and desire for premium products and services.

Yamilca has held leadership roles in design across the Procter and Gamble Company, including work on brands like Olay, SK-II, DDF, Venus, and Oral Care. Throughout her career she has worked on total market strategy, consumer design, product innovation and brand identity, and has led more than 40 design thinking and creative brainstorming sessions across multiple countries, brands and categories. She led Scoppechio’s strategic thought leadership and developed deep consumer understanding driving insights into action and sharing best multicultural practices.

Yamilca Rodriguez has a Master’s of Business Administration from Thomas More, and holds a Bachelor’s of Science in Industrial Design from the University of Cincinnati College of Design, Architecture, Art, and Planning (DAAP).